TBC

About TBC Brands

TBC Brands has been a cornerstone of the North American tire industry since its founding in 1956, when a small cooperative of tire retailers in Dayton, Ohio came together as Cordovan Associates. Over nearly seven decades, the company grew into one of the largest marketers of private-brand tires on the continent, earning a reputation built on a consistent commitment to quality, safety, and value. Headquartered in Palm Beach Gardens, Florida, TBC Brands LLC operates as a key division within TBC Corporation — a business jointly owned by Sumitomo Corporation and Michelin since 2018.

A Portfolio Built for Every Driver

What sets TBC Brands apart is the sheer breadth of its proprietary tire lineup. Rather than a single label, TBC Brands manages a family of market-specific brands — each produced by internationally recognized manufacturers to exacting standards — covering everything from everyday passenger and SUV driving to demanding commercial trucking and agricultural applications. In the 1980s, TBC pioneered private-label tire programs like Cordovan and Multi-Mile, staking out a niche as a high-value alternative to dominant national brands. That philosophy of delivering competitive quality at accessible price points remains central to everything TBC Brands does today.

Shoppers looking for TBC tires will find an expansive selection spanning passenger, light truck, SUV, high-performance, all-terrain, mud-terrain, winter, commercial truck, trailer, OTR, agricultural, and specialty categories. Whether you drive a commuter sedan or a heavy-duty work truck, TBC's portfolio is designed to match the right tire to the right application — without sacrificing reliability or safety.

Dealer-Trusted Performance

The brand's standing in the industry is not just a matter of scale — it's earned. In independent surveys, tire dealers have consistently rated TBC Brands products #1 across ten key categories, including Product Availability, Line Coverage, Delivery, Product Innovation, and Best Overall Brand. That dealer confidence translates directly to consumer confidence, since the brands are distributed through a vast network of independent wholesale and retail dealers across the United States, Canada, and Mexico.

Commercial Tires & Wheels

Beyond passenger applications, TBC Brands has a strong presence in the commercial segment. The company's commercial arm offers a complete line of tires and wheels engineered for trucks, trailers, RVs, farm equipment, and industrial machinery. These products are built to endure the rigors of heavy-duty use, providing dealers and fleet operators with dependable solutions backed by a limited manufacturer's warranty. For independent dealers looking to stock a single source for both commercial tires and matching wheels, TBC Brands is a natural choice.

Why Choose TBC Brands?

• Nearly 70 years of private-label tire expertise
• One of North America's largest proprietary tire portfolios
• Products rated #1 by independent tire dealers in multiple categories
• Coverage for passenger, light truck, SUV, commercial, agricultural, and specialty applications
• Backed by a limited manufacturer's warranty and nationwide dealer support