Roland Sands Design Air Boxes

Where Racing Heritage Meets Custom Motorcycle Design

Roland Sands Design (RSD) is one of the most respected names in the custom motorcycle world — and for good reason. Founded in 2005 by Roland Sands in Los Alamitos, California, the brand grew directly out of a champion racer's desire to channel decades of two-wheeled passion into world-class motorcycle parts and design. Before launching RSD, Roland was a professional road racer for nearly a decade, ultimately earning the 1998 AMA 250GP National Championship and setting multiple track records around the world. That racing DNA is baked into everything RSD makes.

Roland's roots run even deeper than his racing career. As the son of Perry Sands, founder of Performance Machine, Roland quite literally grew up surrounded by motorcycles — first as a kid sweeping the shop floor, then rising to Director of R&D and Design. When he founded RSD, he brought that wealth of engineering knowledge and design sensibility with him, building a brand that sits at the intersection of performance and artistry.

Performance Parts with a Distinct Aesthetic

RSD's hard parts lineup is built for riders who refuse to compromise between function and style. The brand is especially well known for its precision-machined billet components, offered in signature finishes like Black Ops, Contrast Cut, and chrome. Whether you're looking to upgrade the look of your powertrain or extract more performance from your machine, RSD has a product for it.

The iconic Clarity series exemplifies the RSD philosophy — opening up the engine's inner workings for visual appreciation while maintaining or improving mechanical integrity. This design ethos carries across their Engine Timing Covers and Engine Covers, which are among the brand's most celebrated product lines. For riders looking to push deeper into their drivetrain, RSD's Clutch & Components deliver the same blend of race-inspired engineering and head-turning style.

Beyond the powertrain, RSD touches nearly every corner of the motorcycle. Their Headlight Brackets bring a custom, stripped-down aesthetic to the front end, while their Air Boxes and intake systems are engineered to improve airflow and throttle response across popular platforms including Harley-Davidson Sportster, Twin Cam, and Milwaukee-Eight models.

A Brand Rooted in Motorcycle Culture

RSD isn't just a parts manufacturer — it's a genuine force in motorcycle culture. Roland and his team have collaborated with major brands including Harley-Davidson, BMW Motorrad, Indian Motorcycle, Ducati, and Yamaha, producing over 200 custom motorcycles that blur the line between rolling sculpture and track-ready machine. Roland also founded the Super Hooligan National Championship, a racing series that has grown into one of the most exciting grassroots competitions in American motorcycling.

For the rider who demands authenticity from their parts — backed by real racing experience and relentless creative vision — Roland Sands Design delivers on every level.