PWR North America

PWR North America: Where Motorsports Engineering Meets the Open Road

Few brands can trace their lineage directly from the pit lanes of IndyCar and NASCAR to the driveways of performance enthusiasts — but PWR North America is exactly that kind of company. Founded in 1988 by Chris Paulsen, a former IndyCar Series chief mechanic, the business originally operated as C&R Racing, Inc., a specialty machine and fabrication shop deeply embedded in professional motorsports. Over the following decades, the company became the go-to supplier of cooling solutions for top-tier U.S. race teams competing across NASCAR, IndyCar, NHRA drag racing, and IMSA sports car racing.

In 2015, Australia-based PWR Group — a globally recognized leader in thermal management — acquired C&R and rebranded it as PWR North America. The move expanded the Indianapolis-based operation into a 46,000-square-foot facility housing a controlled atmosphere brazing (CAB) furnace, a CNC machine shop, and a full-service weld and fabrication department. Today, that facility serves as the hub of PWR's North American engineering, design, and manufacturing efforts, supporting everyone from competitive race teams to military vehicle programs to passionate car builders chasing their next build.

Race-Tested Cooling Technology for Every Application

What sets PWR apart is a genuine commitment to engineering — not just assembling components, but researching, designing, and validating thermal solutions from the ground up. The same methodologies used to develop cooling systems for Formula 1, WRC, and DTM competitors are applied directly to aftermarket products. This trickle-down approach means that the performance advantages earned on the world's most demanding circuits are available to builders and drivers at every level.

At the heart of the lineup are PWR's high-performance radiators — all-aluminum units engineered for maximum heat rejection with minimal weight penalty. Whether you're cooling a turbocharged street build, a dedicated track car, or a professional race machine, PWR radiators are designed to handle extreme thermal loads that factory cooling systems were never intended to manage.

For forced-induction applications, PWR's intercoolers bring the same race-born precision to charge-air cooling. Keeping intake temperatures in check is critical for both power output and engine longevity under boost, and PWR's intercooler designs reflect years of development in environments where every degree matters.

A Manufacturer Built for Custom Needs

Beyond its catalog offerings, PWR North America has built a reputation for tackling custom cooling challenges that no off-the-shelf solution can address. The company's engineering team supports OEM manufacturers of niche performance vehicles, industrial and military fleet operators, and motorsports programs with complex, application-specific thermal requirements. This breadth of capability — backed by decades of hands-on motorsports experience — makes PWR North America a trusted partner whether you're campaigning a race car or building a serious street machine.