Elure
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About Elure Wheels
Elure is a custom alloy wheel brand distributed exclusively by Eclipse Aftermarket Group Inc., a wholesale importer and designer of aftermarket wheels and tires headquartered in Boardman, Ohio. Alongside sister brands like MASSIV, Ravetti, Eclipse Alloys, and MASSIV Off-Road, Elure holds a distinct place in Eclipse's portfolio — catering to drivers who want a refined, stylish look without sacrificing fitment quality or finish durability.
Eclipse Aftermarket Group has built its reputation as a dedicated wholesale force in the automotive aftermarket, designing and distributing wheel brands that span a wide spectrum of styles and vehicle applications. From sleek street builds to rugged off-road rigs, the Eclipse family covers it all — and Elure represents the brand's commitment to clean, contemporary aesthetics for everyday drivers and custom build enthusiasts alike.
Elure Wheel Design & Finish Options
Elure wheels are offered in a range of popular finishes that complement modern vehicles. Shoppers can find options such as black and milled, black and machined, and other contrast-finish combinations that give any build a sharp, custom appearance straight out of the box. The lineup spans multiple model numbers — including the 054, 055, 056, and 057 series — giving buyers options across different spoke designs and sizing configurations.
Whether you drive a passenger car, a crossover, or a full-size SUV, Elure wheels are engineered to deliver a polished, aftermarket look with the reliable fitment quality expected from an Eclipse Aftermarket Group product. The brand is available through authorized dealers in Eclipse’s wholesale network, ensuring consistent availability and dealer support.
Why Choose Elure?
- Exclusive distribution: Elure is available only through Eclipse Aftermarket Group’s authorized wholesale dealer network, ensuring product authenticity and quality control.
- Contemporary styling: Bold contrast finishes like black-and-milled and black-and-machined make Elure a go-to for drivers building a clean, customized look.
- Broad fitment range: Multiple model series and sizing options make it easy to find the right Elure wheel for a variety of vehicle types.
- Trusted parent brand: Backed by Eclipse Aftermarket Group, an importer and designer with deep roots in the custom wheel industry.
If you’re exploring other wheel brands within the Eclipse family, be sure to check out the full Elure lineup and discover the quality and style that Eclipse Aftermarket Group is known for across all of its brands.