Tiger Wheel & Tyre

A South African Motoring Institution Since 1967

Tiger Wheel & Tyre is one of Southern Africa's most recognisable names in automotive fitment and service. Founded in 1967 by entrepreneur Jimmy Joannou in Johannesburg, the brand grew from a modest custom wheel workshop into a nationwide network of over 100 stores spanning South Africa, Namibia, Botswana, and Mozambique. What began as a passion for hand-crafting alloy wheels has evolved into a full-service automotive destination trusted by everyday commuters, 4x4 adventurers, and performance enthusiasts alike.

From Humble Beginnings to a Nationwide Network

The original venture — Tiger Speed Den — was an accessories shop that Joannou co-founded with business partner Dennis Cohen, leveraging skills he had acquired building custom wheels from scrap rims in Canada. The company changed hands in 1972 when South African racing legend Eddie Keizan acquired it, steering Tiger Wheel & Tyre toward the fitment-focused retail model that defines it today. Keizan's motorsport background and commitment to quality left a lasting imprint on the brand's culture — one that continues to shape every store and service bay across the network.

Tiger Wheel & Tyre adopted a franchise and corporate store model that allowed rapid, consistent expansion across major South African cities and regional centres. Every location is designed around a modern, welcoming workshop environment equipped with advanced balancing and alignment technology, so customers can relax while their vehicle is attended to by trained fitment professionals.

Products Built Around What Every Driver Needs

At the core of Tiger Wheel & Tyre's offering are three essential product categories that every motorist depends on: tyres, alloy wheels, and automotive batteries. The brand curates a carefully selected range of products from globally respected manufacturers, ensuring that drivers at every budget level can find a solution that suits their vehicle and driving style.

When it comes to tyres, Tiger Wheel & Tyre stocks a wide selection from premium brands including Michelin, Bridgestone, Continental, Goodyear, Hankook, Pirelli, Yokohama, and BFGoodrich — catering to passenger vehicles, SUVs, light commercial vehicles, and performance cars. Their alloy wheel range features sought-after names like TSW, Racing Hart Concepts, Black Rhino, and the in-house Turn1 brand, offering styles from understated OEM-replacements to bold aftermarket designs. For automotive batteries, the brand carries trusted options including ATLASBX and Duracell Automotive, with in-store fitment and battery health checks available across the network.

Services That Go Beyond the Sale

Tiger Wheel & Tyre has long understood that selling a product is only part of the equation. The brand's in-store service offering includes wheel alignment and balancing, tyre rotation, puncture assessment and repair, nitrogen tyre inflation, and complimentary vehicle safety checks. Advanced 3D wheel alignment equipment and run-flat tyre technology are among the innovations the brand has adopted to stay at the forefront of the industry. For customers with 4x4 vehicles, dedicated 4x4 fitment services are also available.

With a strong online platform enabling customers to browse tyres and wheels by vehicle specification, book fitment appointments, and locate their nearest store, Tiger Wheel & Tyre continues to blend traditional fitment expertise with modern retail convenience — making it a go-to destination for any driver who takes road safety seriously.