Vivid Racing

About Vivid Racing

Few names in the aftermarket performance world carry the credibility that Vivid Racing has earned over more than two decades. Founded in 2001 out of Gilbert, Arizona, the company's origin story is as grassroots as it gets — launched with a $500 investment and a $1,500 loan by two Arizona State University graduates who simply loved cars. From those humble beginnings, Vivid Racing has grown into a multi-million-dollar operation and one of the most recognized online automotive performance parts distributors in the country.

Built on Project Cars and Passion

What first put Vivid Racing on the map wasn't just a catalog — it was their legendary project cars. Their iconic Subaru WRX build, loaded with JDM parts and Volk Racing wheels, became one of the most-talked-about builds on the early automotive web. That culture of hands-on enthusiasm carried forward through participation in exclusive road rally events like the Gumball 3000, magazine features, SEMA Show appearances, and even a record-setting run at the Texas Mile where their Project Porsche 997 Turbo hit over 206 mph on a stock engine. This authentic motorsport DNA isn't just marketing — it's baked into how the brand evaluates and curates the products it carries.

A Catalog Built for Every Enthusiast

Today, Vivid Racing offers an enormous selection spanning performance cars, trucks, Jeeps, UTVs, and motorcycles. Whether you're chasing horsepower through a new performance exhaust or forced induction upgrade, dialing in handling with suspension components, or transforming your vehicle's look with body and aero kits, Vivid Racing sources from an extensive network of top-tier manufacturers. Categories like air intakes, brakes, wheels and tires, ECU tuning, and driveline components are all well represented, giving builders the ability to pursue a complete build from a single trusted source.

Vivid Racing's Own Product Lines

Beyond distributing hundreds of leading brands, Vivid Racing has invested heavily in developing its own house lines. VR Forged wheels have earned strong reception among enthusiasts for their balance of design and fitment. VR Performance covers bolt-on performance hardware, while VR Aero brings carbon fiber and composite aerodynamic components to a wide range of platforms. VR Tuned rounds out the lineup with ECU calibration solutions for drivers looking for real-world power gains. These in-house brands give Vivid Racing a unique position — they're not just a retailer, but a genuine product developer with shop-floor expertise behind their recommendations.

Milestones and Industry Recognition

Over the years, Vivid Racing has achieved back-to-back Top Dealer awards at SEMA with Mackin Industries, became the exclusive North American distributor for Armytrix Exhausts, and took on exclusive distribution rights for Prior Design widebody programs. The company has also expanded into the UTV segment, capitalizing on the booming Polaris and Can-Am markets. In 2024, Vivid Racing joined Enthusiast Enterprises Incorporated, further strengthening its position in the automotive aftermarket e-commerce space. With 23-plus years in business, a customer-centric team, and an eye toward a $100 million sales goal, Vivid Racing continues to push the boundaries of what an online performance parts brand can be.