Invovic

About Invovic Tires

Invovic is the flagship tire brand of Shandong Invovic Tyre Co., Ltd., a dedicated tire manufacturer based in Shouguang City, Shandong Province, China — one of the country's most prolific regions for tire design and production. The company focuses exclusively on designing and manufacturing a full range of passenger car (PCR) and truck/bus radial (TBR) tires, making Invovic a true tire specialist rather than a generalist parts brand.

Manufacturing Scale & Global Reach

Invovic's manufacturing operation is substantial. The Shouguang facility covers an enormous footprint, and the company has the production capacity to output millions of tire sets annually. That scale allows Invovic to invest in advanced equipment and high-tech research and development while keeping costs accessible to everyday drivers. Rigorous quality testing at every stage of production has helped Invovic earn certifications required to sell in more than 50 countries worldwide, including ISO, CCC, DOT, ECE, REACH, EU Label, GCC, SONCAP, NOM, and INMETRO compliance.

Tire Lineup & Applications

Invovic's product catalog spans a wide range of vehicle types and driving demands. The brand produces tires for passenger cars, SUVs, light trucks, and commercial vehicles, with specific lines targeting touring comfort, highway stability, all-season versatility, high performance, mud terrain capability, and winter conditions. Whether you drive a daily commuter sedan, a lifted 4x4, or a work van, there is an Invovic fitment designed for the task.

• Passenger Car Tires (PCR): Touring, performance, and all-season models for sedans, coupes, and hatchbacks — balancing ride comfort, tread life, and wet-weather grip.
• SUV & Light Truck Tires: Highway terrain (HT), all-terrain (AT), and mud terrain (MT) options built to handle both on-road refinement and off-road demands.
• Commercial & Truck Tires (TBR): Heavy-duty radial truck and bus tires engineered for load capacity, durability, and long-haul reliability.

Value Without Compromise

Invovic has carved out a well-recognized niche in the budget-to-mid-range tire segment. The brand uses modern rubber compounds designed to reduce rolling resistance, which can contribute to improved fuel efficiency over the life of the tire. Automated production processes minimize inconsistencies and help maintain stable quality across production runs. For drivers who want a dependable, internationally certified tire without paying a premium for brand prestige, Invovic delivers a compelling case.

Explore the full range of Invovic tires available and find the right fitment for your vehicle.