MotoMaster

About MotoMaster

MotoMaster is the in-house automotive brand of Canadian Tire, a name that has been part of Canadian driving for generations. The brand covers a broad range of vehicle products, including tires, batteries, motor oil, fluids, tools and auto parts, all aimed at keeping vehicles running through hard winters and hot summers. Tires are one of its best-known segments, and they are the focus of the MotoMaster range here.

How MotoMaster Tires Are Made

MotoMaster does not operate its own tire factories. Instead, it designs and specifies tires that are built by established manufacturing partners and sold under the MotoMaster name. Over the years those partners have included large producers such as Michelin and Cooper, while more recent lines have been developed with makers like Hankook and Sailun. The retailer says it tests its tires on wet and dry roads and in a range of climates, and the brand's "Road Rated" quality program includes track testing at Canadian Tire Motorsport Park.

Touring Tires for Everyday Driving

The SE3 is a good example of the brand's passenger-car approach. It is an all-season touring tire designed for sedans, minivans and crossovers, and it is a revised version of the long-running SE2. Sizes such as 205/55R16 suit the compact and midsize cars that make up much of the daily-driver market. When shopping for touring tires, look at tread life, wet-weather grip, road noise and fuel efficiency, since these matter most for commuting and family use.

All-Terrain Tires for Trucks and SUVs

For pickups and SUVs that leave the pavement now and then, MotoMaster offers the Eliminator X-Trail A/T. It is described as an all-terrain tire for daily-driven trucks that also see dirt, gravel and snow. The tread uses mud scoops and stone ledges to grip loose ground and shed stones, and corrugated siping gives it 3-Peak Mountain Snowflake certification for severe winter use. That combination makes it a year-round option for drivers who want one set of tires for work, trails and winter roads.

What to Consider When Choosing MotoMaster Tires

• Vehicle type: Choose touring tires such as the SE3 for cars and crossovers, and all-terrain tires such as the Eliminator X-Trail A/T for trucks and SUVs.
• Climate: Look for the 3-Peak Mountain Snowflake symbol if you want a tire rated for severe snow service.
• Size and load rating: Match the size, load index and speed rating to your vehicle placard or owner's manual.
• Driving mix: Highway-heavy driving favors quiet touring designs, while mixed on- and off-road use favors a more aggressive tread.

Whether you are replacing worn all-seasons on a commuter car or fitting a capable all-terrain tire to a truck, the MotoMaster tire lineup offers practical choices built around real-world conditions.