Rhino-Rack – USA Service Kits

Built for Adventure: The Rhino-Rack Story

Founded in 1992 by Richard Cropley in Haberfield, New South Wales, Rhino-Rack grew from a single-minded ambition: build a roof rack system that was genuinely easy to install, rugged enough to handle the harshest Australian conditions, and versatile enough for any adventure. What began as one man's frustration with clunky, overcomplicated racks has evolved into one of the world's most respected vehicle load-carrying brands, with products now exported to over 60 countries.

Headquartered in Eastern Creek, Sydney, Rhino-Rack operates on the simple belief that there is an adventurer in everyone — and that the right gear shouldn't stand between you and the outdoors. That philosophy shows up in every product they engineer, from their award-winning Pioneer Platform roof trays to their expansive range of sport and lifestyle carriers.

A System Built Around Your Vehicle

Rhino-Rack's product ecosystem is designed to work together as a complete vehicle outfitting system. At the foundation are their roof racks, which include bar systems, roof trays, and the iconic Pioneer Platform — a modular tray praised for its strength-to-weight ratio and versatility. Connecting those racks securely to virtually any vehicle is made possible through a comprehensive lineup of roof rack mount kits, which provide vehicle-specific fit solutions and keep the entire system locked down on everything from daily commuters to hardcore 4WDs.

Once the platform is in place, Rhino-Rack's sport carrier range takes over. Their kayak and canoe carriers are engineered to make loading and securing watercraft as straightforward as possible, with options designed for solo loading and a variety of hull types. Cyclists will find equally thoughtful solutions in the bicycle rack lineup, which spans hitch-mounted, rooftop, and spare-wheel-mounted styles — supporting up to four bikes at a time depending on the configuration.

For overlanders and off-road enthusiasts, Rhino-Rack's Heavy Duty range includes integrated storage and utility accessories — most notably their STOW iT Utility Holder, designed specifically to mount a shovel, spade, paddle, or axe directly to the roof rack. It's the kind of detail that reflects Rhino-Rack's deep understanding of what serious trail users actually need on the road.

Awards, Innovation & Sustainability

Rhino-Rack's commitment to design excellence has earned recognition on the global stage. The Pioneer Platform received a Gold Award at the 2020 Good Design Awards, and the Batwing Awning took home its own product design accolade — proof that purposeful engineering resonates beyond the off-road community. The brand has also made sustainability a priority: plastic was removed from Pioneer packaging in 2019, and their core design philosophy of building products to last reduces long-term environmental impact.

Whether you're rigging up a weekend surf trip, a mountain bike excursion, or a multi-week overland expedition, Rhino-Rack offers a modular, proven system that transforms any vehicle into adventure-ready transport.