Pirelli Tire

Pirelli Tires: Race-Bred Performance for Every Road

Few names carry as much weight in the tire world as Pirelli. Founded in Milan in 1872, this Italian manufacturer has spent over 150 years refining the science of rubber and road — a journey that has made it one of the most respected names across motorsport, luxury OEM fitments, and everyday driving. When you shop tires from Pirelli, you're buying into a product lineage shaped directly by Formula One, World Superbike, and endurance racing programs that demand absolute precision from every compound and carcass.

Four Iconic Tire Families

Pirelli's tire catalog is organized around four core families — P Zero, Cinturato, Scorpion, and Sottozero — each engineered for a distinct driving mission.

• P Zero: Pirelli's flagship ultra-high-performance line. P Zero is the product line where Pirelli debuts its latest technologies, making Pirelli the preferred choice of premium and prestige car manufacturers worldwide. Competition successes led to prestige OEM fitments with Ferrari, McLaren, Lamborghini, Bentley, and Pagani. The P Zero E variant pushes sustainability further: it is the first UHP tire made of more than 55% bio-based and recycled materials, and the only one certified by a third party.
• Cinturato: Pirelli's Cinturato tire family reduces the vehicle's CO2 emissions as it uses eco-friendly materials and has lower rolling resistance. Variants like the Cinturato P7 All Season are built with advanced polymers and may include noise- and puncture-reducing tech like Seal Inside and PNCS.
• Scorpion: Pirelli's Scorpion tire family is specifically designed for the unique characteristics of SUVs and pickup trucks, with stiffer sidewall structures to cope with larger load transfers that inherently come with these vehicle types. The flagship Scorpion Zero AS Plus 3 is a standout: a UHP tire designed for broad driving conditions with a longer tread life than a summer-specific tire, carrying a 50,000-mile limited treadwear warranty.
• Sottozero: Pirelli's dedicated winter tire line, engineered with specialized compounds and tread geometries to maximize grip and control in cold, wet, and snowy conditions. The P Zero Winter 2 is a winter tire for high-performance cars that achieves the highest classification on the European label for wet grip in all sizes from launch.

Cutting-Edge Technologies Built In

What separates Pirelli tires from the crowd isn't just the brand heritage — it's the proprietary technologies woven into specific product lines:

• Pirelli Elect: The ELECT marking on the sidewall identifies Pirelli tires specifically developed for high-performance electric and plug-in vehicles, designed with enhanced grip to manage high torque and reinforced structures to cope with EV weights. ELECT tires are engineered to dissipate less energy thanks to low rolling resistance, enabling up to a 10% gain in battery range.
• Pirelli Noise Cancelling System (PNCS): Available on select EV-focused sizes, PNCS reduces rolling noise by up to 3 dB thanks to a sound-absorbing sponge applied to the tire's inner wall.
• Pirelli Cyber Tyre: Pirelli Cyber Tyre is the world's first system based on tires with integrated sensors that collect data and transmit it to the vehicle to be processed in real time. The P Zero Trofeo RS features Cyber Track Adrenaline technology, designed for track-day enthusiasts who benefit from a "virtual assistant" in the form of an app powered by sensors inside the tires.
• RUNFORWARD Run-Flat Technology: The RUNFORWARD technology makes it possible to maintain control of the car in the event of a puncture and to continue driving for up to 40 km at 80 km/h without tire pressure.

Motorsport Pedigree That Reaches Your Driveway

Pirelli participates in over 350 car and motorcycle sport events and since 2011 has been the Global Tire Partner to the Formula One World Championship. Thanks to a strong commitment in research and development, Pirelli has over 2,000 people engaged in R&D and a portfolio of 6,000 patents. That engineering investment flows directly into the consumer tires in this catalog — making Pirelli one of the most technically sophisticated choices available for performance-minded drivers and daily commuters alike.