Lowrance

Lowrance: Over Six Decades of Marine Electronics Innovation

Few names carry as much weight on the water as Lowrance. Since 1957, when founder Carl Lowrance introduced the world's first portable consumer sonar device — affectionately nicknamed the "Little Green Box" — the brand has been relentlessly pushing the boundaries of what anglers can see, know, and do beneath the surface. Today, as part of Navico, the world's largest recreational marine electronics group, Lowrance continues to set the standard for fishfinding and navigation technology.

What makes Lowrance stand apart is not just longevity, but a record of genuine firsts. The brand is credited with introducing the first sonar unit to include a microprocessor, patenting the low-profile Skimmer® transducer capable of high performance at boat speeds up to 70 mph, and delivering the world's first LCD product to offer integrated GPS, mapping, and sonar capabilities in a single unit. That spirit of engineering invention runs through every product Lowrance makes today.

Fishfinders, GPS & Chartplotters Built for Serious Anglers

The heart of the Lowrance lineup is its broad range of Fishfinders, GPS & Chartplotters. Whether you fish freshwater lakes, inshore flats, or open ocean, there is a Lowrance unit designed for your style of fishing. The lineup spans from accessible entry-level units to flagship multifunction displays. The Eagle series targets casual anglers with easy setup and intuitive controls, while the mid-tier Elite FS series steps up with touchscreen interfaces, Active Imaging HD sonar, and C-MAP chart compatibility. At the top of the range, the HDS PRO delivers professional-grade performance with high-resolution ActiveTarget® 2 Live Sonar — a technology that lets anglers watch fish react to a lure in real time beneath the boat. Technologies like DownScan Imaging and SideScan provide photo-like views of underwater structure, making it far easier to distinguish rocks, submerged timber, and fish-holding cover.

Transducers: The Engine Behind Every Reading

A fishfinder is only as good as the transducer feeding it data. Lowrance has long understood this, which is why its Transducers & Accessories lineup is engineered to work seamlessly with its displays. From transom-mount units ideal for trailered boats to in-hull and thru-hull options for larger vessels, Lowrance transducers are built to deliver accurate depth readings, bottom composition data, and crisp sonar imaging under real-world conditions.

Electronics Parts & Accessories to Complete Your Setup

Rounding out the Lowrance ecosystem is a comprehensive selection of Electronics Parts & Accessories. Mounting hardware, power cables, network cables, and module add-ons allow anglers to tailor and expand their onboard electronics system over time. Lowrance units are designed with networking in mind, making it straightforward to add components and grow a system as needs evolve — a flexibility that has made the brand a favorite among both weekend anglers and tournament competitors alike.

Why Anglers Trust Lowrance

• Pioneer heritage: Inventor of the first consumer sonar device in 1957 and a record of industry "firsts" spanning six decades
• Technology leadership: ActiveTarget® 2 Live Sonar, Active Imaging HD, DownScan and SideScan Imaging, and real-time mapping
• Scalable systems: Products designed to network together, from entry-level to full professional setups
• Anglers building for anglers: A company culture rooted in fishing, not just electronics manufacturing
• Broad compatibility: Supports third-party chart providers, trolling motors, and a wide range of add-on accessories