100%

100%: The Spirit of Racing

100% is one of the most iconic names in motocross and off-road riding. The brand traces its roots back to the early 1980s, when its now-legendary logo first appeared on factory racing equipment worn by the biggest names in the sport. That heritage of grit, performance, and racing authenticity defines everything 100% makes to this day.

Based in San Diego, California, 100% was relaunched and formally incorporated as a modern gear manufacturer in 2012, combining decades of motocross Americana with cutting-edge engineering. The brand's guiding question — "How much effort do you give?" — sums up its philosophy: uncompromising commitment to the rider, whether that's on a supercross track, a downhill mountain bike course, or a BMX circuit.

Premium Gear Built for Every Discipline

Today, 100% produces a broad collection of premium goggles, eyewear, helmets, gloves, and riding apparel designed specifically for demanding racers and trail riders. The brand has grown well beyond its goggle roots, expanding into technical riding apparel that meets the needs of motocross, MTB, and BMX athletes at every level.

At the core of the 100% lineup are its world-renowned goggles, engineered to deliver exceptional visual clarity, comfort, and durability across all riding conditions — from dusty desert trails to muddy supercross circuits. Iconic lines like the Armega, Racecraft, and Accuri have made 100% the go-to goggle brand for professional and amateur riders alike.

Hand protection is equally central to the 100% identity. The brand's riding gloves are designed to deliver the perfect blend of grip, feel, and protection, keeping riders confident on the bars whether they're navigating tight single-track or charging out of a gate. For competitors who demand even more from their hand protection, 100% racing gloves are purpose-built for high-stakes performance, with ergonomic fits and materials tuned for maximum tactile feedback and durability under race conditions.

The 100% apparel line brings that same performance focus to body protection and trail-ready style. The brand's jackets are engineered for technical riding, offering weather resistance and freedom of movement where riders need it most. Rounding out the lineup, the 100% vest collection provides versatile core protection and layering options for variable conditions on the track or trail.

Why Riders Trust 100%

• Deep Racing Heritage: A brand forged in the factory pits of 1980s motocross and built for today's most demanding athletes.
• Innovative Technology: Products engineered with advanced materials and construction techniques, refined with input from professional riders.
• Multi-Discipline Range: Gear that performs equally well in motocross, downhill mountain biking, and BMX environments.
• Bold Identity: Signature aggressive colorways and the iconic 100% logo make a statement on any track or trail.

From weekend warriors to world champions, 100% has equipped riders who refuse to give anything less than everything. Explore the full 100% collection and find the gear that matches your commitment to the ride.