Thor

The Legacy Behind THOR: Torsten Hallman Original Racewear

THOR is more than a brand name — it's an acronym that carries decades of racing DNA. Standing for Torsten Hallman Original Racewear, THOR was founded in 1968 by Torsten Hallman, a four-time 250cc World Motocross Champion from Sweden, who came to the United States in 1966 to promote Husqvarna motorcycles, won all 23 races he entered, and began importing goatskin leather pants, gloves, and jerseys for American riders. That grassroots beginning grew into one of the most recognizable names in off-road sport.

Built for the Demands of Off-Road Racing

Thor MX is a long-standing leader in motocross and off-road riding gear, known for producing durable, performance-driven apparel designed to handle aggressive riding and real-world conditions. From race-focused jerseys and pants to complete gear combos and youth kits, Thor gear is built to balance mobility, ventilation, and protection for riders at every level.

What sets Thor MX apart is a relentless focus on rider-tested functionality combined with cutting-edge protection technology — from the advanced Koroyd® technology in their Reflex helmets to the Race Spec sizing in their Prime collection, every piece of protective gear reflects decades of real-world racing experience.

Their gear lines are well thought out: Sportmode delivers a lightweight race fit for competitive riders, Launchmode brings strong construction at a mid-range price, and Ridemode offers a relaxed fit for trail and weekend riding. This tiered approach ensures that whether you're lining up on the starting gate or hitting the trails on a Saturday afternoon, there's a Thor kit engineered for your ride.

On the Bike and Off: Casual Apparel for the Moto Lifestyle

Thor MX products encompass protective riding gear as well as casual wear for the avid rider who likes to make a statement off the bike and those who simply love the brand and the scene. This lifestyle side of the brand is a natural extension of its racing roots, letting enthusiasts represent their passion long after the helmet comes off.

The casual apparel lineup includes fan-favorite sweatshirts and baseball caps that carry the same bold aesthetic as Thor's riding gear. For riders who want a bit more coverage, the vest collection bridges the gap between function and everyday wearability. Authorized Thor dealers can also outfit their showrooms with branded display racks and eye-catching display banners that bring the Thor identity directly to the sales floor.

Why Riders Trust Thor MX

• Heritage since 1968: In 1968, four-time World Motocross Champion Torsten Hallman set out to revolutionize motocross race apparel — as America's first motocross apparel brand, it took vision and determination to forge the path that others would follow.
• Head-to-toe coverage: Thor covers riders head to toe with jerseys, pants, gloves, helmets, boots, goggles, and protection, all championship-proven, for men, women, and youth.
• Rider-tested innovation: Thor's gear is designed to provide superior protection, comfort, and style, with features such as lightweight materials, breathable fabrics, and advanced safety technologies.
• Lifestyle apparel: Sweatshirts, caps, and vests let riders wear the brand on and off the track.