Burly

About Burly Brand

Burly Brand is one of the motorcycle aftermarket industry's most respected names, built from the ground up by riders who believe every bike deserves a custom touch. Burly Brand has been at the forefront of V-Twin and metric motorcycle customization since 1996, earning a loyal following among Harley-Davidson enthusiasts and beyond for its relentless focus on quality craftsmanship and rider-focused design.

The brand's origin story is as authentic as the parts it produces: founded by two brothers with a passion for custom motorcycles, Burly began by bending tubing into handlebars and quickly grew into a comprehensive aftermarket parts manufacturer. Today, Burly Brand is widely recognized as a premier manufacturer of motorcycle lowering kits, handlebars, and cable kits — a reputation earned through decades of hands-on design and real-world testing.

What Makes Burly Brand Stand Out

Burly Brand's product philosophy centers on delivering rugged, functional parts that hold up to the demands of the open road. The brand uses high-quality materials and expert craftsmanship to ensure every component can withstand whatever conditions a rider encounters. Whether you're building a stripped-down bobber or upgrading a full-dress bagger, Burly has the parts to make your vision a reality.

One of Burly's most celebrated product lines is its Cable Make Up Kits. When riders install taller handlebars or reconfigure their cockpit, the stock cables and brake lines rarely have enough length to route cleanly and safely. Burly's matched cable and brake line kits are engineered to pair perfectly with their handlebar upgrades, covering a wide range of Harley-Davidson models and ensuring a clean, professional installation every time.

Speaking of bars, Burly's Handlebars are arguably the brand's most iconic offering. From classic drag bars to towering ape hangers, mid-rise moto bars, and fly-by-wire-ready designs for modern baggers, Burly's handlebar lineup spans virtually every riding style and ergonomic preference. Each bar is crafted with the same attention to detail and finish quality that has made Burly a staple in custom shops across the country.

For riders who want to carry their gear in style, Burly's Motorcycle Luggage lineup delivers tough, thoughtfully designed solutions. The Voyager Saddlebag, Sissy Bar Bag, Tool Roll, and Handlebar Bag are all built to complement Burly's hardware aesthetically while offering genuine utility on the road. Materials like waxed cotton canvas and CORDURA® fabric, combined with YKK zippers and MOLLE mounting systems, make Burly luggage as durable as it is functional.

Who Rides Burly Brand?

Burly Brand products cater primarily to Harley-Davidson riders across the Sportster, Dyna, Softail, and Touring families, as well as Honda Rebel owners. Whether you're a weekend cruiser, a long-haul traveler, or a dedicated custom builder, Burly's catalog has the upgrades to transform your ride. The brand's commitment to model-specific fitment and thorough installation instructions means even novice mechanics can tackle a Burly upgrade with confidence.