Turtle Fur

The Vermont Brand That Reinvented Cold-Weather Accessories

Turtle Fur has a origin story as cozy as its products. In 1982, Millie Merrill designed the first fleece neck warmer in the basement of the Yellow Turtle, a children's apparel store in Stowe, Vermont — affectionately dubbed The Turtle's Neck®, it was a design shift in winter accessories that proves successful to this day. The invention of the Original Turtle's Neck freed once scarf-bound skiers from their tangled and burdensome accessories. From that single basement-born idea, an entire brand was born.

Founded in Stowe, Vermont in 1982, Turtle Fur has been the leading headwear and accessories brand in the outdoor, snow sports, hunting/fishing, and lifestyle markets for more than 35 years. Located just north of Stowe, in the shadows of Vermont's highest peak, Mount Mansfield, they know tough weather. That firsthand understanding of harsh New England winters isn't just part of the brand's backstory — it's baked into every product they make.

A Full Range of Outdoor Headwear & Accessories

Turtle Fur's product collection has expanded to cover all activities, all seasons, and all styles. Their current lineup spans brimmed hats, neck gaiters, beanies, headbands, under-helmet liners, and ski masks & balaclavas. Whether you're chasing powder on the mountain, logging miles on a trail, or simply bundling up for a winter commute, there's a Turtle Fur product designed with your comfort in mind.

Turtle Fur's balaclavas have become a standout product in their lineup. The high-performance Ninja balaclava, for example, uses a single layer of their proprietary Comfort Shell™ material and allows for full neck, ear, and head coverage with partial face coverage. Meanwhile, their double-layer neck warmers merge performance and comfort, with an extra-long neck that is both durable and soft, working hard to protect your neck, chin, cheeks, and nose.

Built for Everyone — Rooted in Responsibility

What sets Turtle Fur apart from many outdoor accessories brands is their genuine commitment to community and the environment. As the years have passed, Turtle Fur has always held true to its roots of creativity, innovation, quality, community, and respect for the planet. Since 2008, they've donated over 235,000 products across the US and Canada through their Project Warmth initiative, getting cold-weather gear to people who need it most.

Turtle Fur also designs for every member of the family. They offer the accessories needed to keep kids warm, dry, and comfortable on the mountain, including super-soft fleece neck gaiters that protect against wind and chafing. Funky colors, patterns, and designs make Turtle Fur youth fleece accessories fun to wear for kids and teens. Adults are equally well-served, with performance-driven options suited to skiing, snowboarding, hiking, and everyday cold-weather life.

Trusted by Outdoor Enthusiasts Everywhere

Since 1982, Turtle Fur has been a leading outdoor headwear and accessories brand in the outdoor, snow sports, and lifestyle markets. Their products have earned recognition from major outlets — Travel + Leisure named their Lush Bucket Hat as "Best Hat" in their Ultimate Ski Trip Packing List, noting it is 100% recycled, ultra-warm, and soft. From the slopes to the trailhead to the everyday outdoors, Turtle Fur continues to deliver the kind of thoughtfully made, responsibly built accessories that have kept adventurers warm for over four decades.