ODI

ODI: Observe, Design, Innovate

ODI — which stands for Observe, Design, Innovate — is one of the most respected names in handlebar components for mountain bikes, BMX, and motocross. Founded in Torrance, California, ODI has spent decades studying how riders interact with their machines at the point of contact that matters most: their hands on the bar. That obsessive focus on grip technology has shaped an entire industry.

A Legacy Built on Innovation

ODI's story begins in the 1980s, when its iconic Mushroom grip became a staple of the booming BMX scene. Its first major hit was the Mushroom grip in the 1980s when BMX was booming. But the brand's most transformative contribution came in the late 1990s with a patent-backed invention that changed everything: the Lock-On Grip system. ODI pioneered the Lock-On grip system, a design that has since become the worldwide standard for motocross and off-road handlebars. Gone were the days of glue, hairspray, and safety wire — a single Allen bolt is all it takes to secure an ODI grip.

The name "ODI" was redefined to stand for "Observe, Design, Innovate" — a mantra that drives every product. The team observes top pros, watches their riding, analyzes wear patterns, and brings all that data in-house, where tooling, production, and packaging are managed under one roof to allow innovation at every level of design.

Made in the USA, Trusted by Pros

For over 40 years, ODI has set the standard for handlebar grip technology — and all of it is designed and manufactured in the USA. That domestic production model isn't just a badge of pride; it means ODI can iterate quickly, test thoroughly, and respond to feedback from the professional riders who depend on their products in competition.

ODI's OEM work is substantial: the brand makes the lock-on grips fitted to KTM, Husqvarna, and GasGas motorcycles , and has collaborated with brands like Troy Lee Designs on signature series products. The Emig Pro V2, for example, was co-designed with AMA champion Jeff Emig over two-plus years of development, with dimensions refined down to the half-millimeter.

The ODI Product Lineup

ODI's catalog covers the critical contact points between rider and machine. Their handlebars are engineered for specific disciplines — from aggressive MTB riding to motocross racing — offering the geometry, rise, and material properties each sport demands. The brand's legendary handlebar grips span dozens of profiles, compounds, and colorways, with options tuned for hand size, riding style, and discipline. ODI even offers grip guidance by hand size: slimmer models like the Longneck work best for smaller hands, the Emig Pro V2 suits standard-sized hands, and the Rogue is the right pick for larger hands or riders wanting maximum cushion.

Beyond grips and bars, ODI also produces throttle control tubes and handles to complete the cockpit, as well as protective handlebar pads for riders who want an extra layer of safety in technical terrain. Whether you're building up a new bike or refreshing worn-out controls, ODI has the components to complete the job with confidence.