Straightline Performance

Built by Riders, Proven on the Snow

Straightline Performance is a Minnesota-based powersports manufacturer with a legacy rooted in competitive snowmobile racing. Founded in 1997 by Jason Houle and his wife Denise in Forest Lake, Minnesota, the company was born from a family obsession with speed and precision — a passion that spans three generations of the Houle racing dynasty. Jason set multiple National Snowmobile Speed Run (NSSR) World Speed Records in the 1990s, and that race-bred DNA is baked into every product the company engineers.

What sets Straightline apart from other aftermarket parts suppliers is their complete, in-house development process. All products are designed, prototyped, and refined at their Forest Lake facility, then validated in the field and on their in-house dyno — nicknamed "The Heartbreaker" — before reaching consumers. This end-to-end capability, from concept to dyno-verified results, gives riders confidence that every part has been genuinely tested in real-world conditions.

A Full Range of Performance Snowmobile Products

Straightline's catalog spans the full breadth of snowmobile performance and maintenance needs, with OEM-quality and aftermarket parts covering Polaris, Ski-Doo, Arctic Cat, and Yamaha platforms. Among their most well-known accessories are their Snowmobile Ice Scratchers — a category where Straightline has pushed engineering boundaries by introducing carbide replaceable tips partnered with full stainless wire rope construction for lasting durability.

On the performance side, Straightline's Exhaust Mufflers and pipe systems are engineered to unlock meaningful horsepower gains and broaden the powerband across a wide RPM range. Whether you're chasing top-end speed on a groomed trail or pushing a turbocharged mountain sled, their exhaust lineup is designed to deliver measurable results. Complementing engine output, Straightline's Bumpers protect your investment in aggressive riding environments, with options like their Sport Front Bumper and Hide N' Go Rear Bumper providing rugged, sled-specific fitment.

For technicians and DIY wrenchers, Straightline offers a robust lineup of shop essentials. Their Clutch Removal Tools are purpose-built for snowmobile drivetrain service, including secondary clutch spring compressors and clutch alignment bars that make complex jobs more manageable. Rounding out their tool selection, Straightline's Bearing Pullers give technicians the leverage and precision needed to service snowmobile drivetrains cleanly and efficiently.

Beyond the Snowmobile Trail

While snowmobiles remain the heart of the business, Straightline has expanded its reach into ATV, UTV, and side-by-side platforms, offering exhaust, clutching, and fuel system components for brands like Can-Am and Polaris. Their company structure — encompassing aftermarket manufacturing, a full-service performance shop, machine shop capabilities, coatings services, and dyno testing — makes them one of the most vertically integrated specialty powersports companies in the country.