Hydro-Turf

The Industry Standard in PWC Traction Since 1990

Hydro-Turf has earned a place as one of the most recognized names in personal watercraft performance accessories, with a legacy stretching back more than three decades. The brand's roots go back to the 1980s, when the company operated as Jet Strip — producing bold, colorful padding products for the emerging jet ski market. It was Arno Olbricht's brother who initially made the foray into the PWC aftermarket with Jet Strip, using brightly colored Neoprene. When the younger brother stepped away, Arno bought the company and changed the name to Hydro-Turf following a switch in material to EVA foam.

Rather than a thin 3mm top sheet, Hydro-Turf offered a thicker 5mm pad with a grooved surface to enhance traction — a decision that helped define the category for decades to come. Much like Kleenex or Xerox in their respective product categories, the Hydro-Turf brand has come to define the traction mat market in the personal watercraft industry.

35+ Years of Innovation and Industry Recognition

In 1990, the brand relaunched as Hydro-Turf under the leadership of Arno Olbricht, and quickly became the go-to name in watercraft traction. Over the following decades, Hydro-Turf earned numerous industry awards and became a fixture in both competitive racing and recreational riding. In 2017, the company was honored with the Yamaha Motor Corp. Supplier Excellence Award.

In 2020, marine and powersports entrepreneur Greg Pickren acquired Hydro-Turf from founder Arno Olbricht. The company was relocated to a new, larger manufacturing facility in Clearwater, Florida during the first quarter of 2021. Today, Hydro-Turf continues to operate as a U.S.-based manufacturer, with every product built and quality-checked domestically.

Marine-Grade Materials Built for the Water

Hydro-Turf is a U.S.-based manufacturer of premium EVA foam traction mats, custom seat covers, and sheet goods for personal watercraft (PWC), jet boats, and stand-up paddleboards. Every Hydro-Turf product is built from closed-cell EVA foam — a durable, water-resistant material that provides excellent grip when wet and won't absorb water.

Whether you ride a Sea-Doo, Yamaha WaveRunner, or Kawasaki Jet Ski, Hydro-Turf manufactures custom-fit kits tailored to hundreds of specific models and years. Their lineup spans Standard, Pro Series, and Premier tiers, giving riders the flexibility to choose between ready-to-ship options and fully custom-designed solutions.

Custom PWC Seat Covers for Every Rider

One of Hydro-Turf's most popular product lines is their range of PWC Seat Covers. Hydro-Turf offers superior aftermarket jet ski seat covers and traction mat kits designed to enhance the performance and longevity of your watercraft. Custom-fit seat covers are made from marine-grade materials and provide a durable, protective layer for your original seats. You'll also find Premier seat cover options with custom 3D design or select ready-to-ship colorways.

In its inventory, the company has mats and sheets in different textures and colors, and also offers seat covers, gear bags, helm pads, footholds, fluid extractors, and more. Hydro-Turf covers the needs of a broad range of customers and provides products for boats, PWCs, jet boats, stand-up paddleboards, surfboards, and even golf carts for brands including Polaris, Honda, Sea-Doo, Yamaha, and Kawasaki.