Ricks Motorsport Electric Distributor
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Rick's Motorsport Electrics: The Powersports Electrical Specialist
Few brands in the powersports world can claim a legacy as deep-rooted as Rick's Motorsport Electrics. What started as a small motorcycle salvage and repair shop in New Hampshire in the late 1970s has evolved into one of the most recognized and trusted names in aftermarket motorsport electrical components. Founded by company president Rick Shaw — a skilled mechanic with a passion for motorcycles — the business grew organically out of a simple observation: certain bikes shared the same recurring electrical failures, and quality replacement parts were either unavailable or prohibitively expensive. That insight drove Rick's to begin manufacturing its own solutions, and the brand has never looked back.
Today, Rick's Motorsport Electrics is headquartered in Hampstead, New Hampshire, and serves a worldwide customer base through a network of over 6,000 dealers and major distributors across the U.S. and international markets. The brand's catalog spans charging systems, starting systems, and ignition components designed for Asian and European street bikes, ATVs, off-road vehicles, snowmobiles, and personal watercraft — making it a true one-stop resource for powersports electrical needs.
Engineering Quality Into Every Part
What sets Rick's apart is its commitment to engineering parts that are equal to or better than original equipment. Nearly all components are designed as direct plug-in, bolt-on replacements — no cutting, splicing, or modification required. The brand also handles custom in-house rebuilding for hard-to-find or discontinued parts, a service that's invaluable for vintage bike enthusiasts and owners of obscure machines.
At the heart of the charging system, Rick's alternator stators are available both as new units and custom rebuilds, covering everything from standard stock-spec replacements to high-output versions in the performance-focused Hot Shot Series. When the stator produces power, it needs a regulator to keep voltage stable — Rick's voltage regulators and rectifier-regulator units protect sensitive electronics and keep charging systems running properly across a wide range of makes and models.
On the ignition side, Rick's carries a comprehensive lineup of direct ignition coils and ignition coils, ensuring your machine fires reliably every time. These components are engineered to deliver consistent spark at the correct timing interval — critical for both performance and engine longevity. And when it's time to get the engine turning over in the first place, Rick's starter motors — offered as new and rebuilt units — are designed to install without modification and are backed by the brand's standard one-year replacement warranty.
A Brand Built on Trust
Rick's Motorsport Electrics backs most of its motorsport parts with a one-year replacement warranty, reflecting the brand's confidence in its products and its dedication to standing behind every sale. Whether you're restoring a vintage street bike, maintaining an ATV fleet, or keeping a snowmobile running through the season, Rick's delivers the electrical expertise and parts availability that powersports enthusiasts depend on.