Motorcraft Switches
Motorcraft: Ford's Official OEM Parts Brand
Motorcraft is the official auto parts brand of Ford Motor Company, with roots stretching back to the 1950s. The brand traces its origins to 1961, when Ford acquired the Electric Autolite Company, before launching Motorcraft in 1972 as the dedicated name for its OE replacement parts division — a move that followed a U.S. Supreme Court antitrust ruling requiring Ford to divest the Autolite brand. For over five decades since, Motorcraft has served as the benchmark for factory-quality replacement parts across Ford's global lineup.
Motorcraft isn't just a "Ford-licensed" or "Ford-approved" aftermarket line — it's Ford Motor Company's original equipment service parts division, fully owned and operated by Ford. That distinction matters to technicians and enthusiasts alike. Motorcraft parts are identical in specification, testing, and warranty to parts installed at the factory. When you install a Motorcraft component, you're restoring your Ford or Lincoln to the exact engineering tolerances it left the assembly line with.
A Comprehensive Catalog Built for Ford & Lincoln
The list of Motorcraft parts is long, covering nearly anything you can find under the hood or in the suspension of your Ford — from shocks to ball joints and starters to fuel pumps, as well as common replacement parts like wiper blades, brakes, spark plugs, and batteries. The brand's catalog is especially deep in fluid and filtration products. Motorcraft fuel filters are a top seller for good reason: Motorcraft offers premium fuel filters for Ford, Mercury, and Lincoln models made from 300-series stainless steel for maximum corrosion resistance, with exceptional filtration capability that removes 90% of particles.
Electrical reliability is another Motorcraft strength. Motorcraft vehicle batteries — including the well-known Tested Tough® MAX line — are engineered specifically for the electrical demands of Ford and Lincoln vehicles, ensuring reliable starts and steady power for all onboard systems. Meanwhile, Motorcraft ignition coils are built to OEM specification, delivering precise ignition timing and efficient combustion for Ford and Lincoln engines, ensuring optimal fuel economy, smooth idling, and reduced emissions.
Fluid management is equally important to long-term vehicle health. Motorcraft automatic transmission fluid is specifically formulated for Ford and Lincoln transmissions to ensure smooth gear changes, optimal torque transfer, and long-term transmission health — engineered to meet the exact viscosity and additive requirements for the transmissions in your vehicle. And when it comes to braking, Motorcraft power brake boosters are part of a brake system lineup that is engineered for quiet, reliable stopping power, formulated to match the friction characteristics specified by Ford, providing consistent performance and extended component life.
OEM Standards, Broad Warranty Coverage
Motorcraft offers a 2-year/unlimited-mileage limited warranty on parts — standard for Ford OEM service components. In addition to providing parts for Ford, the brand also manufactures parts for Ford-owned brands including Lincoln and Mercury. Whether you're a professional technician working flat-rate or a dedicated DIYer, Motorcraft's breadth of fitment and depth of engineering make it the trusted first choice for keeping Blue Oval vehicles performing as intended.