CRP Hoses and Pipes
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About CRP Automotive
CRP Automotive has been a cornerstone of the automotive replacement parts industry since its founding in 1954. Originally launched as Conti Rubber Products to bring Continental AG components to North American vehicles, the company has grown over seven decades into a multi-brand powerhouse trusted by professional repair technicians and enthusiasts alike. Today, CRP operates out of facilities in Cranbury, NJ, and several other locations, distributing premium parts and fluids to both import and domestic vehicle owners across the continent.
What makes CRP unique is its portfolio approach: rather than manufacturing generic parts under a single label, the company has carefully assembled a family of specialized brands — each a leader in its own right. Those brands are Rein Automotive, Pentosin, AAE, and Ajusa. Together, they cover a remarkable range of vehicle systems, from technical fluids and hoses to steering components and engine gaskets.
The Pentosin Difference
Perhaps the most recognized name in the CRP family, Pentosin has been formulating high-tech automotive fluids for European OEM manufacturers since 1927. CRP Automotive has distributed Pentosin products in North America since 1983, bringing decades of expertise to the technical fluid category. The brand holds more than 25 "first fill" approvals from leading Asian and European vehicle manufacturers — meaning these fluids were trusted from the factory floor before the car ever left the lot.
The Pentosin lineup includes automatic transmission fluid engineered to meet the precise tolerances of modern multi-speed and dual-clutch gearboxes, brake fluid formulated for both conventional and high-performance braking systems, and engine oil designed to satisfy the demanding lubrication specs of European and Asian powerplants. Pentosin has also expanded its lineup to include EV-ready fluids for hybrid and electric vehicles, keeping pace with the rapidly evolving automotive landscape.
Rein Automotive: OE-Quality Replacement Parts
Rein Automotive rounds out the CRP portfolio with an extensive catalog of dealer-alternative replacement components built to European standards. Rein is especially well regarded for its hose and fluid-line products, including fuel hoses engineered for direct-fit installation on popular European import applications. The brand also supplies transmission-related hardware such as automatic transmission filters, helping technicians keep drivetrain service jobs clean and complete. Many Rein parts are engineered to exceed OE specifications — an upgrade, not just a replacement.
AAE and Ajusa: Rounding Out the Lineup
AAE (Atlantic Automotive Enterprises) is a recognized leader in new and remanufactured power steering components, covering hydraulic, electric, and electro-hydraulic systems with racks, pumps, and gearboxes. Ajusa, manufactured in Spain, brings OE-quality gaskets, cylinder head bolt sets, and hydraulic lifters with broad coverage of European and Asian applications. Together, these four brands give CRP Automotive one of the most cohesive and technically credible parts portfolios in the aftermarket.
Trusted by the Professionals Who Know Best
CRP maintains an active "Innovation Council" — a group of experienced professional repair technicians and shop owners who provide direct feedback on product development. This ongoing dialogue keeps CRP ahead of market trends and ensures that every part or fluid released under its brands solves a real-world problem. Whether you are servicing a European luxury sedan, an Asian import, or a domestic truck, CRP Automotive offers solutions built to the standard professionals demand.