Bogg Bag

The Story Behind Bogg Bag

Bogg Bag was born out of a simple but relatable frustration. Founder and CEO Kim Vaccarella wanted a beach tote that was large enough to carry everything, tough enough to survive a day on the sand, and easy enough to clean without a second thought. Bogg was started in 2008 after founder Kim Vaccarella struggled to find a beach bag that was large, durable, and easy to clean — and so she decided to make her own. What followed was a years-long journey of prototyping, setbacks, and ultimately, a breakthrough that would turn a personal need into a cultural phenomenon.

From Local Boutique to National Staple

The path to success was anything but linear. After early manufacturing setbacks nearly ended the venture before it began, Vaccarella regrouped, found new production partners, and relaunched the brand. Bogg Bag began taking orders again in 2016 and steadily began to grow. By 2018, the business had crossed the $1 million revenue threshold, signaling that the idea had legs far beyond a local boutique shelf. Today, Bogg Bags are sold in more than 9,500 stores nationwide, including Dick's, Target, Nordstrom, and Bloomingdale's. The brand has grown into a $100 million-a-year business, selling more than 4 million products across 15,000 stores, Amazon, and its own site.

What Makes a Bogg Bag Different

At the heart of every Bogg Bag is its patented construction. The waterproof, washable tote is made of EVA foam — the same material used in Crocs and yoga mats. This gives Bogg Bags their signature rigid structure, lightweight feel, and remarkable durability. Launched in 2011, Bogg is indestructible, washable, and built to hold it all — tip-proof, won't collapse, and was designed to handle whatever life throws your way. The grooved bottom prevents tipping, while the waterproof base means a wet pool deck or sandy shore won't damage your belongings. Cleaning is equally effortless: simply rinse the bag off with a hose and let it air dry.

Bogg Bags come in three sizes and dozens of colors, with prices ranging from $55 for the smallest to $100 for the largest. The bold, customizable aesthetic has made them a favorite among moms, nurses, travelers, and outdoor enthusiasts alike — earning the bag a devoted following and a reputation as one of the most versatile carry-alls on the market.

A Growing Ecosystem of Accessories

Bogg Bag has expanded well beyond its flagship tote. In 2018, the brand launched a companion makeup bag product for its mom-friendly totes. After refining the concept over several years, the brand introduced a fully washable organizer pouch with a clear plastic top. Customers were using them to hold everything from cosmetics to pencils to medicine, prompting the founder to rename them "Boggs N' Ends" and rebrand them as organizer pouches. These pouches have since become top sellers in their own right, demonstrating the brand's knack for listening to its customers and evolving accordingly.

Thanks to a recent Fanatics partnership, fans can now snag bags repping their favorite teams — more than 700 franchises across the country. With new collections like the Bougie Quilted line and a steadily growing accessories range, Bogg Bag continues to push beyond its beach-bag roots toward year-round, everyday appeal.

Built for Every Adventure

Known as the "go anywhere, do anything bag," it's beloved by moms, teachers, travelers, and anyone with more to carry than hands. Whether you're heading to the beach, the farmer's market, a sporting event, or a camping trip, a Bogg Bag is engineered to keep up. Its combination of thoughtful design, easy maintenance, and bold personality has made it one of the most talked-about tote brands in the country — and a staple for anyone who refuses to compromise between style and function.