Securplus Solutions
Securplus Solutions DVC-001 Armadillo Electronic Rust Protection Device Plug-In
Representative Photo, actual item may vary
About Securplus Solutions
Securplus Solutions Inc. is a Canadian automotive finance and insurance specialty firm founded in 2009 with a single, consumer-first mission: protecting vehicle owners from the unpredictable forces that erode a car's trade-in value. Where most automotive protection products focus on mechanical failures or accidents, Securplus carved out a unique niche — shielding buyers and lessees from the financial consequences of market-driven depreciation.
The Certified Trade-In Value Program
The centerpiece of Securplus Solutions' offering is the Certified Trade-In Value (CTV) program, available to Canadian consumers at participating dealerships. The program was created by a team of highly experienced automotive finance and insurance specialists dedicated to building consumer protection programs that cost the buyer nothing out of pocket.
When a consumer purchases or leases a new or pre-owned vehicle (up to five model years old) from a CTV-participating dealer, the vehicle is automatically enrolled and protected with a formal certificate. That certificate locks in a "Certified" future trade-in value for the vehicle at the midway point of the financing or lease term — or at a dealer-selected point for cash transactions.
If the vehicle's actual Canadian Black Book value falls below the certified figure when the owner is ready to trade in, the dealer compensates the difference — up to $2,000. This creates a meaningful financial backstop against market events that no individual buyer can anticipate or control, such as sudden fuel price spikes, safety recalls, discontinued model lines, or broader economic downturns.
Backed by Trusted Industry Partners
The CTV program draws its credibility from two well-established Canadian institutions. Vehicle valuations are powered by Canadian Black Book, the country's foremost authority on automotive trade-in and resale data. The financial obligations behind each certificate are underwritten by Northbridge Insurance, ensuring that the protection consumers receive is backed by a regulated insurance carrier — not just a dealer promise.
A Win for Dealers and Consumers Alike
Securplus Solutions positioned the CTV program as a genuine win-win for the Canadian automotive marketplace. Dealers gain a meaningful differentiator at the point of sale — a tangible, certificate-backed promise to stand behind a vehicle's future value. Consumers, in turn, gain confidence and peace of mind at the moment they sign for a new vehicle, knowing they have a documented layer of protection against market forces entirely outside their control.
The program is available across all Canadian provinces and territories, covering a wide range of new and pre-owned cars, trucks, SUVs, and crossovers. By delivering sophisticated financial protection at no direct cost to the buyer, Securplus Solutions continues to advance the principle that innovative automotive programs can serve the consumer's best interests while strengthening the dealer-customer relationship.