Prend's Automotive Supply

A Trusted Name in Automotive Parts for Over 94 Years

Prend's Automotive Supply — operating as Automotive Supply Co. — has been a cornerstone of the automotive parts industry since 1928. Since that founding year, the company established its reputation as the supplier of choice for professional technicians in the community, and remains committed to upholding that legacy. Few auto parts suppliers can claim nearly a century of continuous service, and that longevity speaks volumes about the trust customers place in this brand.

Three Pillars of Service

What sets Prend's Automotive Supply apart from a typical parts store is its integrated, three-pillar approach to automotive service. The company's service solution is built around Parts, Paint and Body, and Machining Services — a combination that allows both independent technicians and everyday drivers to source everything they need under one roof. Automotive Supply Company delivery has been bringing parts to businesses large and small alike, ensuring that even shops far from a storefront can get the components they need without delay.

Wide-Ranging Product Catalog

As a full-line distributor, Prend's Automotive Supply stocks an extensive catalog of parts spanning virtually every system on a modern vehicle. The company's products include offerings from well-known names such as ExxonMobil, Bosch, Purolator, Goodyear, Dayco, and Valeo, among many others. Whether you're a shop owner stocking a service bay or a home mechanic tackling a weekend project, the breadth of inventory covers everything from routine maintenance items to more specialized components.

On the maintenance side, air filters represent one of the most frequently replaced parts on any vehicle, and Prend's carries a broad selection suited to a wide range of makes and models. For ignition system work, their lineup of ignition coils supports both OEM-spec replacements and performance-oriented upgrades. For shops that also service marine or cooling system applications, impellers round out the catalog with critical water-flow components used in pumps and cooling circuits.

Community Roots, Regional Reach

The company's 10 stores are spread across Wisconsin, from as far south as Fond du Lac to as far north as Menominee, MI, with the headquarters in Appleton, WI. Automotive Supply Company employs over 100 people, and its fleet of over 70 vehicles is positioned to deliver parts in the shortest time possible. For those outside the immediate delivery area, the company also offers online shopping, making its deep inventory accessible to anyone, anywhere.

Machining Services and Paint & Body Expertise

Beyond parts distribution, Prend's Automotive Supply is recognized for its in-house machining capabilities and paint supply expertise. The company can handle everything from machining to matching manufacturer-specific paint codes, giving professional shops a one-stop resource that goes far beyond what a standard parts counter can offer. This depth of capability — parts, paint, and precision machining all in one place — is what has kept technicians coming back for nearly a century.