USWE

About USWE: Swedish-Engineered Action Packs Built for the Dirt

The name USWE is Swedish slang for "kick ass," and the brand has lived up to that moniker since its founders picked up a sewing machine in 2007 out of sheer frustration with poorly fitting packs. Based in Skåne, Sweden, USWE Sports AB has grown from a garage-level prototype into a globally recognized, publicly traded performance gear company trusted by off-road motorcyclists, mountain bikers, trail runners, and adventure racers alike.

At the heart of every USWE product is the brand's patented NDM (No Dancing Monkey) harness technology — an award-winning 4-point suspension system engineered to eliminate pack bounce during high-impact activity. The harness locks the pack snugly against the rider's or runner's back without restricting breathing or freedom of movement. This innovation has earned USWE consistent recognition across the action sports industry and helped the brand supply packs under license to well-known names like Leatt, Fly Racing, and MSR long before USWE gained widespread recognition under its own banner.

USWE's flagship product line is its range of backpacks, spanning hydration packs for motocross and enduro, mountain bike-specific designs, trail running packs, and protector packs with CE-certified back armor. Whether you're navigating a rocky enduro stage or grinding out miles on a gravel bike, there's a USWE pack engineered with sport-specific features and NDM bounce-free fit.

The brand's reach extends well beyond backpacks. USWE's lineup of vests brings the same NDM harness philosophy to a lighter, more minimal form factor ideal for trail runners and ultra-endurance athletes who need hydration and storage without bulk. For riders looking to travel further into the backcountry, USWE also offers carry bags and a growing line of motorcycle luggage — a category bolstered by the 2022 acquisition of Giant Loop LLC, a respected Oregon-based brand specializing in soft panniers, saddlebags, tank bags, and dry bags for the off-road powersports market. Rounding out the catalog, USWE also produces camera mounts designed to help action sports athletes document their rides without adding unwanted movement or bulk.

USWE packs and gear are developed in close collaboration with elite athletes — including top-tier enduro and hard enduro competitors — who push products to their absolute limits on race day, then feed that real-world feedback directly into future designs. The result is gear that earns its reputation not through marketing, but through performance in some of the world's most demanding riding environments.