US Mag

US Mags: The Original American Custom Wheel Brand

US Mags carries one of the most storied legacies in the custom wheel industry. The brand's wheels trace their roots to the mid-1960s, when American racing legend Parnelli Jones and his childhood friend Art Hale Sr. founded the company to supply wide, performance-ready wheels for the booming muscle car and hot rod culture of the era. What began as a regional venture — retailed through Firestone stores and Parnelli Jones retail locations across the Western United States — quickly grew into a defining force in American automotive culture.

As Parnelli Jones shifted his focus toward managing race teams and expanding his retail chain, Art Hale Sr. took the wheel business in an ambitious new direction. He strategically acquired several smaller wheel companies — including Ansen Wheels, Rebel Wheel, Dan Gurney Racing Wheels, and a small Bay Area brand called American Racing — eventually building the largest custom wheel operation in the United States. By the time the company was sold in 1988, it was producing nearly 200,000 wheels per year.

The story didn't end there. Art Hale Jr., who had grown up in his father's wheel factories learning every aspect of production, later launched MHT Luxury Alloys and developed high-profile brands such as Foose, Niche, and DUB. In early 2010, he reacquired the US Mags brand and logo, reviving it with modern manufacturing technology while honoring its classic roots.

Classic Designs Engineered for Today

Today, US Mags is celebrated for blending old-school American style with contemporary engineering. The brand re-introduced its iconic five-spoke "Standard" and kidney-bean "Indy" designs — the same silhouettes that originally sparked the custom wheel craze — and has continued to expand with forged designs and truck-specific lines like the "Tuckin" series. Available in sizes ranging from 15 to 24 inches and offered in an array of finishes including chrome, polished, matte, and textured black, US Mags custom wheels are engineered for fitment on muscle cars, classic restomods, and modern street trucks alike.

Premium aluminum alloy construction keeps weight in check without sacrificing strength, and every wheel undergoes rigorous stress testing that exceeds DOT requirements — a reflection of the brand's racing DNA and commitment to real-world durability.

Complete Your Build with US Mags Accessories

Beyond the wheels themselves, US Mags offers a range of wheel caps designed to complement their iconic rim styles. From snap-in center caps to polished aluminum spinner-style knockoff caps, these finishing touches are purpose-built to integrate seamlessly with US Mags wheel designs — keeping the classic look cohesive from lug to lug.

Whether you're restoring a numbers-matching classic, building a restomod, or upgrading a street truck, US Mags delivers the kind of timeless American style and engineering integrity that has defined the custom wheel market for over six decades.