Premier Performance
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About Premier Performance
Premier Performance has been a driving force in the North American aftermarket parts industry since its founding in 1999. The company traces its roots to founder Rus Michaelson, a passionate Ford Super Duty owner who set out to find real performance upgrades for his own truck — and ended up building one of the continent's most respected wholesale distribution operations in the process. That enthusiast DNA still runs through everything Premier does today.
Premier Performance specializes in distributing automotive aftermarket parts, focusing on diesel performance, trucks, off-road, and performance vehicles. Over the years, that core mission has expanded well beyond diesel, growing to encompass Jeep builds, compact performance platforms, and American muscle applications — but the deep expertise in diesel trucks remains the brand's hallmark.
A Distributor Built on Relationships
When you partner with Premier Performance, you partner with enthusiasts who know the parts, not just the part numbers. Premier Performance's success in distributing to the automotive aftermarket has been a direct result of putting the customer first. That philosophy extends equally to the vendor relationships Premier cultivates, ensuring that the brands on their line card are vetted, supported, and backed by people who actually use the products.
Based in Rexburg, ID, Premier is the leading distributor of diesel performance products with fast-growing offerings in Jeep/Off-road, Compact Performance, and American Muscle Cars. With over 300 product lines and strategically located warehouses across the continent, Premier is positioned to fulfill aftermarket wholesale needs quickly and reliably.
What Premier Performance Carries
You may know Premier Performance as the best wholesale distributor for performance diesel and gas truck parts, but they also carry a deep inventory of Jeep and off-road vehicle parts. Their underhood catalog is particularly comprehensive — Premier carries performance air intakes, performance cooling products, exhaust systems and components, onboard air solutions, programmers and tuners, oil pans, motor mounts, and other maintenance parts and products like filters and fluids.
For diesel truck owners focused on keeping their engines running at peak efficiency, Premier's selection of oil cooling and underhood components is especially relevant. Products like engine oil cooler line connectors are a small but critical part of any diesel performance or maintenance build, ensuring oil temperatures stay in check under demanding conditions. The engine oil cooler maintains the optimal temperature range for the engine oil by using air or coolant to dissipate heat, while the oil cooler line connector securely attaches the cooler line to the oil cooler to prevent leaks and ensure oil pressure is maintained in the system.
Why Choose Premier Performance?
Premier's fulfillment center — at 95,000 square feet — allows for an unprecedented capacity to stock parts, expand the range of products offered, and enable faster processing. Whether you're a dealer building out your wholesale catalog or an enthusiast tracking down a hard-to-find diesel component, Premier Performance's infrastructure and product knowledge make them a go-to source in the North American aftermarket.