Duraturn Tire

About Duraturn Tires

Launched in 2014 and headquartered in Pasadena, California, Duraturn is a value-driven tire brand built on the philosophy that drivers shouldn't have to choose between quality and affordability. Duraturn tires for passenger cars, light trucks, and specialty trailers are manufactured by YC Rubber Company and distributed across North America, bringing advanced manufacturing standards to everyday drivers at a price that makes sense.

The brand's roots run deep in the global tire industry. Duraturn tires are produced at one of the world's most advanced tire manufacturing facilities and are made from the highest quality materials to very exacting manufacturing standards. This commitment to precision manufacturing is what allows Duraturn to offer one of the industry's most comprehensive warranties — a rare distinction in the value tire segment.

A Full Lineup for Every Driver

Duraturn's consumer tire portfolio is organized around two primary families: the Mozzo line for passenger cars and crossovers, and the Travia line for light trucks and SUVs. Consumer tires include the Mozzo Touring, Mozzo 4S, Mozzo 4S+ Performance, Mozzo Sport, and Mozzo STX for passenger and CUV applications, while the Travia A/T, Travia H/T, and Travia M/T serve the light truck and SUV segment. A dedicated ST Radial handles specialty trailer needs, and the Mozzo Winter rounds out the lineup for cold-weather driving.

Whether it's the MOZZO Touring tire designed for today's more popular sedans and crossovers, or the Travia H/T that delivers a quiet and comfortable ride for SUV and CUV vehicles, there is likely an ideal Duraturn tire for your vehicle. The Travia A/T, for example, is engineered specifically for drivers who split their time between pavement and the trail. Backed by a 50,000-mile limited manufacturer tread life warranty, the Travia A/T's tread blocks enhance traction off road while a five-rib tread design reduces uneven wear on road for longer tread life.

Commercial Truck Tires

Duraturn Commercial Truck tires from YC Rubber are available through YC Rubber's exclusive North American distributor, CMA, LLC, based in Monrovia, CA. Duraturn TBR tires come in all applications with more than 85 SKUs, including models in steer, drive, trailer, and mixed service, with several models EPA SmartWay Verified for low rolling resistance applications. This breadth of commercial coverage makes Duraturn a practical choice for fleet operators seeking reliable performance without premium-brand overhead costs.

Value Without Compromise

Duraturn is dedicated to providing a full portfolio of dependable, high-quality tires for the North American passenger car, SUV, and commercial truck markets, focusing on delivering competitive value by utilizing advanced manufacturing processes and compounds to ensure essential performance features. Duraturn tires offer reliable all-season traction, stable handling, and a comfortable ride, with product lines often backed by competitive mileage warranties, making it a reliable and budget-conscious choice for drivers seeking long service life and predictable performance.

For drivers who want a tire they can trust mile after mile — whether commuting across town, hauling a trailer, or venturing off the beaten path — Duraturn delivers a well-rounded solution across a wide range of vehicle types and driving conditions.