DUB

About DUB Wheels

Few names carry more weight in the custom wheel world than DUB. DUB Wheels grew directly out of DUB Magazine, the iconic custom car and hip-hop culture publication founded by Myles Kovacs in 2000, and the brand has been inseparable from big-wheel culture ever since. What started as a celebration of bold automotive style evolved into one of the most recognized custom wheel manufacturers on the market.

From the beginning, DUB set out to push boundaries in wheel design. The brand was among the first to produce 24-inch wheels commercially, and it kept raising the bar all the way to 26-inch and even 30-inch diameters — a move that helped define the large-diameter wheel culture that enthusiasts still embrace today. Beyond sheer size, DUB pioneered innovative concepts like floating and spinner wheel designs, with landmark models such as the Baller and Shot Calla becoming so influential that they have been widely referenced and replicated throughout the aftermarket industry.

Engineering Meets Style

DUB's custom wheels are manufactured using 6061 T6 aluminum, a high-strength alloy chosen for its combination of durability and light weight. Each wheel is computer-calibrated to ensure a precise, vehicle-specific fit — critical when you're running large-diameter fitments on luxury SUVs, trucks, or custom builds. The lineup spans one-piece cast wheels for accessible bold styling, all the way up to forged monoblock and two-piece designs for enthusiasts who demand maximum performance alongside their show-stopping looks.

The design portfolio is equally broad. Whether your taste runs toward the aggressive multi-spoke geometry of the BLAZE, the intricate detailing of the ANOMALY, or the mesmerizing motion of a spinner like the LYNK or TICKLE, DUB has a style to match. Finishes range from gloss black and gunmetal to machined faces and full chrome, giving builders the flexibility to suit any paint scheme or theme.

The Complete Wheel Package

A great set of wheels deserves equally refined finishing touches. DUB's lineup of wheel caps is designed to complement their wheel models with the same attention to detail. From chrome snap-in center caps to gloss black and machined options, these caps are engineered model-specifically so the fit is as clean as the rest of the wheel. Whether you're replacing a worn original or upgrading to a bolder finish, DUB wheel caps preserve the integrity of the overall look.

For anyone looking to make a genuine statement — at a car show, on the street, or rolling through a truck build — DUB Wheels remains one of the definitive choices in the custom aftermarket. The brand's legacy of innovation, its deep catalog of styles, and its commitment to purposeful engineering keep it at the forefront of the scene more than two decades after its founding.