Vercelli Tire and Wheel

About Vercelli Tires

Vercelli is a tire brand built around a straightforward idea: every driver deserves a high-quality, high-performance tire without having to break the bank. Designed by drivers, for drivers, Vercelli delivers a compelling blend of style, grip, and durability across a broad range of vehicle types — from sporty sedans and coupes to rugged light trucks and family SUVs.

The brand is owned and distributed by American Omni Trading (AOT), a premier tire supplier with over 30 years of experience in the industry. Vercelli's tires are manufactured in state-of-the-art factories utilizing modern engineering advancements, resulting in rubber compounds and tread technologies that punch well above the brand's modest price point.

A Tire for Every Road and Every Driver

One of Vercelli's greatest strengths is the sheer breadth of its tire lineup. Whether you're searching for low-profile performance rubber to complement a sleek sports car, an all-season touring tire for daily commuting, or a classic white wall tire to give a vintage build an authentic finishing touch, Vercelli has a model engineered for the job. Key product families include:

• Strada Series (I, II, IV): All-season passenger and performance tires designed for sedans, coupes, SUVs, and CUVs, with tread patterns optimized for stability and wet-weather grip.
• Terreno Series (M/T, A/T, H/T, H/S): A rugged off-road and highway lineup covering everything from mud-terrain crawling to smooth highway touring for trucks and SUVs.
• Vercelli Classic 787: The brand's nod to timeless style — a classic white wall tire that blends retro aesthetics with modern construction.

Vercelli tires are available in rim sizes ranging from 15 to 24 inches and widths spanning 195 to 305 mm, ensuring fitment compatibility across a wide spectrum of vehicles and custom builds.

Industry-Leading Protection Policy

What truly sets Vercelli apart in the value-tier segment is its commitment to standing behind its products. All Vercelli passenger and light truck tires are backed by an exclusive No Questions Asked 25/365 Free Replacement Limited Protection Policy — providing free tire replacement during the first 25% of tread wear or within 365 days of purchase, whichever comes first, in the event of defects in workmanship, materials, or road hazard damage. Select models also carry a mileage-based tread life warranty for added long-term peace of mind.

Who Are Vercelli Tires For?

Vercelli is the ideal choice for drivers who want reliable, capable tires without overpaying for a premium brand name. Enthusiasts looking to keep a project car rolling on fresh rubber, daily drivers seeking dependable all-season performance, and truck owners who need a capable off-road option will all find something to love in the Vercelli catalog. With a heritage built on value, a wide-ranging fitment guide, and a warranty policy that rivals far more expensive competitors, Vercelli earns its place in any conscientious driver's shortlist.