Toyo Tires

About Toyo Tires

Few tire brands carry the kind of pedigree that Toyo Tires has built over more than seven decades. Toyo Tire Corporation traces its roots to August 1945 in Osaka, Japan, where a post-war vision for quality rubber products laid the foundation for what would become one of the most respected names in the global tire industry. The company made its pivotal move into the North American market in 1966, establishing a U.S. presence specifically to serve the growing demand for premium light truck, SUV, and passenger car tires.

Today, Toyo manufactures tires at facilities in Japan and at a dedicated plant in White, Georgia, producing fitments tailored specifically for North American drivers. That domestic production commitment means faster availability and a product mix finely tuned to the roads, climates, and driving habits found across the continent.

A Motorsports-Forged Legacy

What truly separates Toyo from many of its competitors is an authentic motorsports heritage. Beginning in the 1980s, Toyo Tires entered road racing competition, and by the end of that decade its drivers had already captured multiple championship titles. That winning tradition has since expanded to encompass off-road racing, short-course desert racing, and drifting — making Toyo a household name among both amateur enthusiasts and professional competitors alike. The lessons learned on the track and the trail feed directly into the engineering of every tire the brand produces.

In the United States, Toyo Tires has earned the distinction of being named the #1 Overall Brand by North American tire dealers multiple times since 2000 — recognition that reflects consistent quality, innovation, and retailer confidence.

The Toyo Tires Product Family

Toyo's catalog spans a remarkably wide range of driving needs, all anchored by a commitment to performance and durability. The Toyo Tires tire lineup is organized around several flagship product families:

• Open Country Series — Toyo's legendary off-road and all-terrain lineup for trucks and SUVs. The Open Country A/T and M/T models have become benchmark choices for overlanders and off-road racers, prized for their aggressive tread styling, genuine trail capability, and surprisingly composed highway manners.
• Proxes Series — The performance-oriented street tire family, covering ultra-high-performance applications for sport sedans, sports cars, and performance crossovers. The Proxes Sport and Proxes ST are engineered for drivers who demand sharp handling response without sacrificing everyday usability.
• Celsius Series — All-weather tires designed for drivers who face variable seasonal conditions but prefer the convenience of a single year-round fitment over swapping dedicated winter tires.
• Extensa Series — A value-focused touring lineup for passenger cars, balancing comfortable ride quality with reliable everyday performance.

Whether you are building a dedicated trail rig, seeking track-day grip for your sports car, or simply looking for a trustworthy set of everyday tires for your family SUV, Toyo's depth of product ensures there is a purpose-built solution for the task. With over 1,600 individual product SKUs and a global manufacturing footprint backed by decades of racing-derived R&D, Toyo Tires continues to set a high bar for what a premium tire brand can deliver.