Rotiform

About Rotiform

Rotiform was born in Southern California in 2009, founded by Brian Henderson and Jason Whipple — two car enthusiasts who set out to create the wheels they wanted to see on their own builds. What started as a passion project quickly evolved into one of the most recognizable wheel brands in the enthusiast community. The very first designs, the BLQ and MIA, debuted that same founding year, with the BLQ — named after the IATA airport code for Bologna, a nod to Lamborghini's hometown — becoming one of the most iconic shapes in the catalog.

A Legacy Built on Design and Craftsmanship

From the beginning, Rotiform carved out a distinct identity with a design language that blends retro European aesthetics with modern, aggressive profiles. The brand built a loyal following in the Euro-influenced lowered car scene, becoming a go-to choice for Volkswagen, Audi, and BMW enthusiasts across the United States. As social media and online car culture grew, Rotiform's bold, design-forward approach spread rapidly through stance and fitment communities worldwide.

Today, Rotiform offers an expansive lineup spanning cast, flow-formed, forged monoblock, and three-piece forged construction. Their wheels are available in an enormous range of sizes, bolt patterns, offsets, and specialty finishes — giving builders the freedom to dial in exactly the look and fitment they're after. The forged monoblock lineup is crafted from 6061-T6 aluminum alloy and manufactured entirely in the United States, while select cast models carry TÜV certification for added peace of mind.

From Show Floors to Race Circuits

Rotiform's credibility extends well beyond the show scene. The brand serves as a Technical Partner for Ferrari Competizioni GT and Corse Clienti programs, acting as the sole wheel supplier for the Ferrari 488 GTE, GT3, Challenge, and the Ferrari 296 GT3 — for which Rotiform developed the all-new forged 171-F wheel, homologated specifically for factory racing competition. That kind of motorsport pedigree is rare among aftermarket wheel brands, and it speaks directly to the engineering integrity behind every design Rotiform releases.

A celebrated multi-year collaboration with Ken Block and Hoonigan Racing further cemented the brand's motorsport credentials, producing signature designs like the KB-1 and custom wheels built to handle the extreme stresses of professional Gymkhana competition. Whether you're building a clean daily driver, a concours-level show car, or a serious track machine, Rotiform has a wheel designed for that purpose.

Complete Your Build

Finishing touches matter just as much as the wheels themselves. Rotiform's lineup of wheel caps are designed to complement their wheel designs seamlessly, keeping your build looking clean and cohesive from every angle. With Rotiform, the details are never an afterthought.