Winston Tow Strap

Winston Tow Straps: Built for Real-World Recovery

When your vehicle is stuck in mud, snow, or off the beaten path, the last thing you want is a tow strap that lets you down. Winston Products has built its reputation on engineering strap and towing solutions that go beyond the basics — and their line of tow straps is a prime example of that commitment in action.

Founded in 2004, Winston Products started with a handful of industry veterans and a mission to bring truly innovative product solutions to the tie-down and towing accessory markets — and from the beginning, they knew that innovation would be the key to their success, cultivating an environment that values creative problem solving and building products from the ground up.

The SmartStraps Difference

SmartStraps has been in business since its launch in 2004 and is the inaugural brand of Winston Products, LLC — an innovative product development company at home in the automotive, lawn & garden, and home industries. Within that portfolio, Winston's tow straps have become a go-to choice for drivers and off-roaders who demand reliable, field-tested recovery gear.

The SmartStraps Commercial Duty Tow Strap is exactly what you need when rescuing stranded drivers in the snow, clearing large debris, or recovering smaller machinery trapped in mud — with a safe work load of 3,000 lbs and a break strength of 9,000 lbs, and featuring zinc-plated rust-resistant hooks for peace of mind during the task.

Key Features of Winston Tow Straps

• High-visibility yellow webbing: The webbing is stronger and more abrasion-resistant than standard tie-down webbing, is flexible, and features a high-visibility yellow color that is pre-threaded to help prevent accidentally feeding the webbing from the wrong direction.
• Multiple length options: Winston's tow and recovery strap lineup includes sleeved-loop end recovery straps for longer service life, traditional hook-end tow straps, and a retractable tow strap option — each available in an assortment of lengths and capacities.
• Rust-resistant hardware: Key specs include a 2-inch width, polyester construction, and zinc-plated hooks for corrosion resistance.
• Patented, proprietary designs: Family-owned, designed and engineered in the US, SmartStraps holds more patented products than any other company in the tie-down market.
• Versatile applications: The tow straps are ideal for home, commercial, auto, and recreational use — and are compact enough to keep in your car or garage for emergency situations.

Innovation at the Core

Winston Products is a progressive, forward-thinking company fueled by a strong desire to create next-level product solutions for the tie-down and towing accessory markets — with quality and innovation defining every step, from product design and manufacturing to merchandising. All engineering is done in-house, which allows for out-of-the-box problem solving and quick adaptation to new market needs.

Whether you're an overlander preparing for a backcountry trail, a weekend off-roader, or simply someone who wants a dependable recovery strap in the truck bed for emergencies, Winston's tow strap lineup delivers the strength, smart design, and durability to get the job done. Browse the full selection of tow straps or explore everything Winston Products has to offer.